Transcription: We set about doing something which we thought should kick really and should take risks and should be exciting. We realized that probably one of the easiest ways of doing that was to concentrate on music. Like I said, we wanted to exploit what we thought was a powerful medium with something which was original. Frequency came out of that. We wanted to do something which had like the values of MTV. We didn't want to have menus or icons or any real conventional interface. We just wanted do something that was kind of raw and exciting.